Exodus is a company started by Liz Bane with the front of being a Public Relations firm but in reality being another one of her weird cults. She sought to make a famous celebrity her client to be able to recruit more people and she was successful with Pickles. Pickles' fame helped her gain thousands of clients and become the biggest P.R. company, allowing her to expand her influence. Because Exodus actually did good publicity, neither Pickles or Dethklok ever caught on to it being a front for a cult.